The Situation

Gourmia is a well-established consumer brand with a strong presence in major retail stores and an existing footprint on Amazon.

While the products performed well, the Amazon presentation didn’t fully reflect the brand’s scale, consistency, or potential. Listings lacked cohesion, branding felt fragmented, and the overall experience didn’t communicate the quality shoppers already recognized in retail.

They came to us to elevate their Amazon presence and bring clarity, consistency, and brand strength across their catalog.

Our Focus

The goal was not to reinvent the brand — but to refine and unify it for Amazon.

Our focus included: - Brand alignment across listings - Visual consistency and hierarchy - Listing image systems - A+ Content optimization - Storefront structure and presentation

Every element needed to feel intentional and on-brand while supporting Amazon-specific shopper behavior.

The Approach

We approached Gourmia’s Amazon presence as a connected ecosystem.

By establishing a clear visual language and messaging hierarchy, we ensured that each listing worked individually while still feeling part of a larger, cohesive brand system.

Design decisions were guided by how shoppers scan, compare, and evaluate products on Amazon —allowing the brand’s strengths to come through quickly and clearly.

The Work

• Listing image redesigns

• Brand-consistent A+ Content

• Unified visual systems across products

• Amazon storefront enhancements

  
  

The Outcome

• A more cohesive and premium Amazon presence

• Improved clarity across product listings

• Stronger alignment between retail branding and Amazon

• A foundation built to support continued growth on the platform

This project demonstrates how established brands can unlock more value on Amazon through refined, strategic creative.