The Situation

International Plastics was an established brand that had been selling for years across multiple product categories.

While the business was active and well-known in its space, the brand’s creative assets were inconsistent. Listings felt outdated, visuals lacked cohesion, and the overall brand direction had become fragmented over time. The Amazon presence no longer reflected the scale or credibility of the business.

They came to us to realign the brand and modernize their entire presentation.

Our Focus

The goal was to reset the brand visually and strategically — without losing the equity built over years of selling.

Our focus included: - Full brand refresh and direction - Product photography and creative production - Listing image systems - Amazon storefront redesign - Video content - Website creative alignment

Every touchpoint needed to feel intentional, cohesive, and forward-looking.

The Approach

We approached International Plastics as a complete brand transformation.

By establishing a clearer visual system and creative direction, we were able to bring consistency across Amazon listings, storefronts, and external brand assets. Photography, video, and graphic systems were designed to work together — creating a unified experience for shoppers.

Rather than treating each product in isolation, we focused on building a recognizable brand presence across the catalog.

The Work

• Brand refresh and creative direction

• Studio and lifestyle photography

• Listing image redesigns

• Video production

• Amazon storefront rebuild

• Website creative alignment

  
  

The Outcome

• A modernized, cohesive brand presence

• Stronger visual consistency across the catalog

• Improved clarity and perception on Amazon

• Increased brand visibility and confidence

This project shows how established brands can regain clarity and momentum through thoughtful creative realignment.