The Situation

Liebers is a well-known, nationwide retail brand with strong distribution and brand recognition — but no established presence on Amazon.

Their initial goal was simple: improve a single main image to help test and support their entry into the platform. However, once the opportunity on Amazon became clear, they needed a creative partner who understood how to translate a retail brand into an Amazon-first experience.

Our Focus

What started as a single-image request quickly evolved into a full Amazon creative engagement.

Our focus included: - Main image optimization - Listing image systems - Full catalog creative refresh - Amazon storefront design

The goal was to create clarity, consistency, and trust — while preserving the integrity of an established retail brand.

The Approach

We approached Liebers’ Amazon presence as a system, not a one-off execution.

After optimizing the main image and seeing immediate performance gains, we expanded the creative across their catalog — ensuring each listing followed a consistent visual language and hierarchy.

Storefronts were designed to reinforce brand recognition and help shoppers navigate the product line confidently, creating a cohesive experience across the entire catalog.

The Work

• Optimized main images

• Consistent listing image systems

• Brand-aligned visual language

• Amazon storefront pages

  
  

The Outcome

• Sales doubled after initial main image optimization

• Entire catalog was rebuilt for Amazon

• 8 out of 10 listings reached #1 New Release in their categories

• One product became a #1 Best Seller in its category

• Liebers became a recognized and trusted brand on Amazon

This project shows how established retail brands can unlock Amazon growth with the right creative strategy.