
Launching a New Product Line With a Premium Brand Foundation
The work

Launching a New Product Line With a Premium Brand Foundation
The Situation
Palm Naki was an existing brand preparing to launch a new line of bamboo tissue products.
While the products themselves were strong, the brand needed a clearer identity and premium direction before entering Amazon. The launch required more than assets — it needed a cohesive brand presence that could support positioning, packaging, and Amazon performance from day one.
They came to us for a full creative build, from brand foundation to Amazon execution.
Our Focus
The goal was to elevate Palm Naki into a premium, cohesive brand and prepare it for a successful Amazon launch.
Our focus included: - Brand identity refinement - Logo and visual direction - Packaging design-Photography and creative production - Full Amazon listing and storefront strategy
Everything needed to work together as a single system.
The Approach
We treated Palm Naki as a brand-first launch, not a listing-first project.
By redefining the brand’s visual language and tone, we established a premium feel that could translate across packaging, listings, and storefronts. From there, Amazon creative was designed to clearly communicate value, sustainability, and quality — without overwhelming the shopper. The result was a launch that felt intentional, cohesive, and credible from the start.
The Work
Brand identity and logo refresh
Packaging design systems
Product photography
Listing images and A+ Content
Amazon storefront design
The Outcome
A fully realized premium brand presence
Cohesive visuals across packaging and Amazon
Clear positioning for a new product line
A strong foundation built for long-term growth
This project demonstrates how thoughtful brand strategy and Amazon execution work best when built together.
The
outcome

A fully realized premium brand presence

Cohesive visuals across packaging and Amazon

Clear positioning for a new product line

A strong foundation built for long-term growth






















